Privacy Policy

Last updated October 19, 2026

This Privacy Policy explains what information Fur Majesty ("we", "us") collects when you visit our website, book an appointment, or use the customer portal, and how we use, share, and protect it.

Information we collect

• Contact details — name, email address, and phone number, provided when you book, register, or contact us.
• Pet information — your pet's name, breed, size, and vaccination records, needed to schedule and safely provide grooming services.
• Appointment and service history — bookings, groomer notes, and photos taken during your pet's visit.
• Payment information — processed directly by our payment processor, Square; we do not store your full card number.
• Account credentials — if you create a customer portal account, including "Continue with Google" or passkey sign-in where available.
• Usage data — pages visited, approximate location (from your IP address), device and browser type, and general site interaction on our public pages, collected via Google Analytics 4 (see Cookies, Analytics & Advertising below).
• Advertising data — if you reach this site by clicking one of our Google ads, the link carries a click identifier (a gclid parameter) that lets Google report which ad led to a visit or a booking. Google may also set or read advertising cookies and similar identifiers in your browser.

How we use your information

• To schedule, confirm, and provide grooming appointments.
• To process payments and send receipts.
• To send appointment reminders and service updates by email or text message.
• To maintain your pet's vaccination and service records for their safety and ours.
• To understand how visitors use our public website, so we can improve it.
• To measure whether our advertising works — which ads bring people to the site, and how many of those visits become bookings.

Cookies, analytics & advertising

We use Google Analytics 4 on our public pages to understand overall site traffic — how many people visit, which pages they read, and roughly where they are. Google Analytics sets cookies in your browser and processes your IP address to do this.

We also advertise through Google Ads, which involves two things worth naming plainly. Conversion tracking tells us that a visit which started with one of our ads ended in a booking, so we know which ads are worth paying for. Remarketing allows our ads to be shown to you on other websites and apps in Google's network after you have visited ours. Both rely on cookies and similar identifiers set by Google in your browser, and both mean Google receives information about your visit to this site. When you submit a booking request or our contact form, we also share your email address and phone number with Google in irreversibly hashed form, so it can measure ad performance even when a browser blocks or drops the usual tracking cookie.

We do not use analytics or advertising cookies on the customer portal or the admin panel — only on our public marketing and booking pages.

We also set one small cookie of our own, fur_customer, in a browser that has logged in to the customer portal or made a booking with us. It holds no personal information — only a marker that this browser has been here as a customer — and it lasts a year. Our booking pages use it to offer you the log-in first, so you do not have to fill in the booking form again. Clearing your browser's cookies removes it.

Your choices about tracking

A cookie banner appears on your first visit. Because the banner cannot stop a page that is already loading, the very first pageview may be recorded before you choose; declining prevents these cookies from being set on every page you visit afterwards. You can change your choice at any time using the Cookie Preferences link in the site footer.

You can also go to Google directly and turn these off for every site, not just ours:

• Personalised ads — Google's My Ad Center turns off ad personalisation across Google's services.
• Google Analytics — Google publishes a browser opt-out add-on that blocks Analytics on every site you visit.
• Google's own policy — how Google uses data from sites that use its products is described in Google's privacy & terms.
• Your browser — most browsers let you block or delete third-party cookies, and many offer a Global Privacy Control signal.

Text message (SMS) communications

If you opt in to text updates, we send appointment reminders and service notifications via our SMS provider, Telnyx. Reply STOP at any time to opt out, START to opt back in, or HELP for help. Message and data rates may apply. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Who we share information with

We share information only with the service providers who help us run Fur Majesty, and only as needed to provide our services: Square (payments), Telnyx (text messaging), our email delivery providers, Google (sign-in, site analytics, and advertising), and Cloudflare (secure file storage for pet photos and documents).

We do not sell your personal information for money. We should be straightforward about one thing, though: some privacy laws — California's in particular — treat advertising cookies of the kind Google Ads uses as "sharing" personal information for cross-context behavioural advertising, whether or not any money changes hands. If you would rather we did not, decline cookies on the banner or use the Google opt-outs listed above, and tell us through our contact page if you would like your request recorded.

Nothing you give us for grooming — your contact details, your pet's records, your appointment history, or photos from a visit — is ever passed to an advertising network.

Data retention & security

We retain appointment, payment, and vaccination records for as long as your account is active and as needed to meet our recordkeeping and legal obligations. We use encryption in transit and access controls to protect your information, but no method of transmission or storage is completely secure.

Your account choices

• You can review and update your contact and pet information anytime from your customer portal account.
• You can opt out of text messages by replying STOP, and change your cookie choice at any time from the "Cookie Preferences" link in the site footer.
• You can turn off Google's analytics and personalised advertising for every site you visit, using the links under "Your choices about tracking" above.
• You can ask us to delete your account and associated data by contacting us below, subject to records we're required to keep.

Children's privacy

Our services are intended for use by adults booking grooming appointments for their pets. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. We'll update the "last updated" date above when we do.

Contact us

Questions about this policy or your information? Reach us through our contact page.